Available now
Start a business
Turn one idea into a business snapshot. Begin with the problem, your mission, goals and pitch.
Explore the classroom ↗Less figuring it out alone.
More “I made that.”
You don't need to know every tool. You need a starting point, a few clear steps, and someone who makes it make sense.
That's the Jar. A place to learn by making, with Victor, Maureen, and people trying things just like you.
Inside the Jar
Where would you
like to start?
Pick a direction.
Start small. Make it your own.
Planned · Not available yet
Your first promo video
Five short lessons: choose your message, write a hook, gather clips, edit, and export a 15–30 second promo.
Explore the community ↗
Planned · Not available yet
Your first AI character
Create an original character, build a consistent scene and shape a short character-led video.
Explore the community ↗
Planned · Not available yet
Make it. Wear it.
Take an original design to a product mockup and a draft listing. A small experiment, one step at a time.
Explore the community ↗
Planned · Not available yet
Your first website
Give one idea a simple home online. Plan the page, build it with guidance, and check it before sharing.
Explore the community ↗A place to ask. A reason to keep going.
Meet us in the Jar ↗Share your progress and the step you are stuck on in the community. Live calls are paused while we build the next lessons.
A few things from our world
Big possibilities.
Kitchen-table beginnings.
Different interests. A little help. Something real to show for it. These family projects are part of our story, and yours can start small, too.
BROOKS · a useful business idea
Texas Power Search
My daughter and I worked on Texas Power Search as part of her entrepreneurship learning: a useful idea, a website, and the steps involved in getting it going.
Explore Texas Power Search
VICTOR JR. · the creator route
Mr. Jeffman
My son loves editing. Mr. JEFFMAN grew from that interest into a passion project we built together, a place for his creative work and a way to explore merchandise.
Explore Mr. JEFFMANYour build can start small, too.
People who love
helping you get there.
Makes complicated tools make sense.Victor Cuevas
Your guide · Systems thinker · Dad of four
I'm an accidental instructional designer. I learn complicated systems, figure out how people actually use them, and teach the steps. I've taught business systems, Power BI, AI and creative tools. I still love the moment someone says, "Oh, I can do that."
My Michael Management profile lists 15 courses, 1,246 students and a 4.7 average rating. See my teaching history →
Profile figures checked September 2026.
An entrepreneur who's done the work.Maureen Cappallo
Co-founder · The business perspective
Maureen founded and runs Momentus Real Estate Group. She brings the experience of running a real business to the questions behind the build: what problem you're solving, who it's for, and what to do next.
Good questions
A little clarity
before you jump in.
Do I need to know how to code?
No. We begin with small projects and explain the steps. Each build lists what you need before you start.
Are the courses long?
New guided courses are being designed around 3–5 short sections, with something to do after each one. Existing business lessons remain available while we organize shorter paths through them.
Do I have to start a business?
No. You can be here to make something creative, learn a useful skill, or build alongside your kid. Business projects are an option.
Are the tools included?
Membership covers the community and its available learning materials. Some projects use separate tools that may cost extra; check the build's requirements first.
Your next small beginning
A head full of ideas?
You're in good company.
Bring your curiosity. Start with the business lessons available now, share what you are working on, and help shape what we make next.
If you're not wobbling, you're not growing.
The Knowledge Jar · on Skool
$9 / month
or $86 a year
- Current classroom and workbook resources
- Community questions and progress sharing
- A place to share, ask and keep going
Cancel anytime. External tools may cost extra.